Mutt-aroons Cookies For Canines

This is Ivy. She eats Dog Biscuits.

Mutt-aroon

Cookies for Canines

My ethical company idea is called Mutt-aroon. It would be a bakery producing naturally sourced and delicious dog biscuits. Week-old biscuits would go to the Animal Rescue Foundation (ARF), along with a small portion of profits. I adopted my dog, Ivy, from ARF and I believe they are a deserving charity.

Jones, George, Rock, & Haddad (2010) list the Ethical Models as the Utilitarian, Moral Rights, & Justice Model. In compliance with the Utilitarian Model, my company would help a large number of people by supplying customers with an ethically formulated product. Donations would be of benefit to ARF and the large number of dogs they foster. Theoretically the company would benefit me if it became profitable. In regards to the Moral Rights Model, I can not foresee in any way how my dog biscuits might interfere with any one’s fundamental rights. In terms of the Justice Model, I believe that as long as I charge a fair price, taking into account all costs and the ability to make a profit within reason, then the benefits and costs are distributed equally amongst all stakeholders. Of course there would be no actual costs in regards to ARF, but I would expect an on-package endorsement.

Mutt-aroon's Code of Ethics :

Our Dog Biscuits are formulated using only high quality and healthy ingredients

Our Dog Biscuits are fresh baked every week

Any overproduction of Biscuits goes to ARF, along with a portion of proceeds

We encourage you to test our products on animals. But we won't beg, because they will. 

My plans for being socially responsible are primarily centered on supporting ARF. Also, I believe in responsible treat formulation using only healthy and quality ingredients, no cheap garbage. The current trend in health conscious eating has definitely crossed over to the pet food sector as well. Other things that could be done which would in fact aid my business would be to focus on limited waste of resources. Closely monitoring energy and water consumption, as well as avoiding over purchasing and then disposal of fresh ingredients are things that benefit the whole community. Were my company to expand I would be fair in my hiring practices and hire individuals based on qualifications and shared ideology in regard to dog biscuits, without discrimination against diversity.

Being born in 1986, I appear to be in Generation Y. This should mean I have an innate belief in my abilities to succeed. However I feel as though the profit margins for my hypothetical business may be too slim. I would have to continue all of my current career responsibilities and attempt to make this venture a success at the same time. Consequently I believe I will practice dog biscuit formulations at home, much to the delight of our canine companions, and think of it as R&D with no immediate end goal.

References

Jones, G.R., George, J. M., Rock, M., Haddad, J.W., (2010) Essentials of Contemporary Management (3^rd Canadian Ed.) McGraw-Hill Ryerson